Why is it important to create a good candidate experience in campus drive?

About 60% of students go through a bad experience in a campus recruitment drive and 72% of them use social media platforms to share their negative experience with others. As a recruiter, you would certainly not wish to be one of their bad experiences. While planning your 2020 recruitment drive, you would have to focus equally on creating a good candidate experience if you want to meet your recruitment numbers and also hire top performers. From screening them for your campus drives to evaluating their skills and making a final call about selecting or rejecting them, it is important to ensure that candidates are not kept in the dark.

Good candidate experience is a must in the current job market. Since the market is driven by candidates and their skills, organizations are able to hire them only if they make a positive impression. If you fail to recognize the significance of this aspect during your 2020 recruitment, and instead focus only on hiring the right candidates through various assessment rounds, this will have a negative impact on the students. And this attitude also leads to talented students declining the job offer with your firm. Here are a few crucial reasons why candidate experience matters to you if you want to conduct a successful campus drive and also recruit top students:

• Candidate’s opinion matters: Candidates can react both positively and negatively based on their experiences attending campus drives. If they have to wait too long for results or are not given the right assessment tests for evaluation, candidates will not hold your company in high opinion and may reject your offer.
• Increase talent pool: Good candidate experience helps to increase the talent pool since more number of students become aware of your company and are enthusiastic about working with you. Your current recruitees pave the way for your future recruitments in the same campus and this in turn helps you to increase your talent pool.
• Past experiences: Past experiences (good or bad) shared by other candidates on any platform can influence those currently participating in the campus drive. A good candidate experience encourages them to spread positive opinion about your company, in turn helping you hire top talent efficiently.
• Cost-effective: Investing in a positive candidate experience is a financially intelligent decision for your 2020 recruitment. This is because it will help you cut the extra costs required for conducting multiple recruitment drives at different campuses, and will allow you to hire a large number of candidates from a few campus visits alone.
• Company branding and reputation: Good candidate experience directly impacts the company’s brand and reputation. With numerous online forums publishing reviews about new and upcoming firms, candidates have an open choice of penning down their views that could either improve or tarnish a company’s reputation.
• Find the right candidate: Good candidate experience also helps recruiters take an informed decision when it comes to shortlisting students for the job profile. This is because, if a candidate is comfortable throughout the campus drive, he or she will perform better in all the assessment tests and interview rounds, making it easy for the interviewer to evaluate better.

While planning your 2020 recruitment, you should ensure a good candidate experience when you visit campuses for conducting recruitment drives. For this, you can start off by putting up a detailed job description, responding to candidate queries frequently, using technology effectively to avoid bias and discrimination while shortlisting candidates, focusing on evaluating the skills required for the job profile, and being cordial with the canddiates throughout the recrutiment drive. This would help students trust you and also take up your offer if selected.
If you are new to campus recruitment and are looking for recruitment services to help you source and hire the right candidates, Pod.ai can be your go-to solution. With an experienced team and latest tech tools at your disposal, we can help you conduct a successful campus recruitment drive for 2020recruitments. Visit us at https://pod.ai/employers to learn more about our services.