5 Great Ways to Attract and Engage Millennial Talent

Millennials are taking over the workforce. Studies show that by 2025, 75% of the working population will be millenials. In fact, 28% of millenials are already at a managerial level. 

An overwhelming majority of recruiters believe that millenials bring new skill sets to work and our more tech savvy, but unfortunately, hiring and retaining them poses to be quite the challenge!

So, as a recruiter grappling with this dilemma, what course of action do you take? Worry not! Our experts have some great and sure shot ways of making your organization attractive to the neo adults of our generation! 

Play up your company culture– ‘Feel Good Management’ is a thing these days. Working in your company should make your employees feel good. Good word of mouth and reputation is important to attract millenials. They value a fun and happy work culture over a lot of other things. The workspace should be a positive zone and a brand which is recommended to others by existing employees. Your employees will devote themselves to the company if it creates a safe and balanced environment which makes work interesting while providing opportunities to grow, follow their passions and spend time with people they value. Millenials want to work with companies whose ideals they believe in. As HR professionals, ensure that you showcase the company culture well when pitching to millenials. 

Plan a proper outreach strategy– While the older generation gave utmost importance to job stability and good salaries, the present generation has a slightly different approach. While salary is important, millennials also look at flexibility, growth and development opportunities and a positive work environment when looking for jobs. The way they use the internet is also different. Your target audience spends a lot of time on their smartphones, so make your job and promotion posts mobile-friendly to reach the right people. 

And now comes the clincher; to reach millenials, you simply have to create more engagement on social media. A great social media strategy can help you connect with the best candidates. Post your vacancy announcements and promote your employer brand on social media and you will be pleasantly surprised with the results. 

Flexibility– Millennials value their freedom over all else. Being chained to the desk the whole day is not something most of us look forward. When hiring, send out a clear message that your brand believes in a good work life balance and focuses more on productivity instead of the number of hours spent in the office. Studies also show that offering employees work-from-home option and flexi timings is also a great way to attract top talent. Hiring a combination of full timers, part timers and freelancers can also give you access to a diverse talent pool. When it comes to smart work and the drive to go the extra mile, millennial are the way to go. 

Opportunity for development– Millennials bring new ideas, skills, and technological expertise to the table. They are more driven and competitive and always on the lookout to learn new things. For a generation that wants constant growth, it is always a great idea to offer training opportunities and certifications to help in career growth. When millennials get both personal and professional growth in their jobs, they are more likely to stay for a longer time. HR teams of companies should invest in in-house training and workshops to keep ambitious millennials productive and updated. 

Invest in Innovation– Millennials are drawn to innovation and technologically advanced workplaces. For a generation that loves technology, a brand that’s active on social media, uses the latest technology and invests in innovation is sure to be a big draw. Technology simplifies communication, optimizes processes and ensures a more effective way of doing things. And to attract a generation that has grown up plugged in, the employer brand needs to put serious effort into staying up to date. 73% of millenials feel that technology has improved their work life balance, so we know what’s important when hiring and retaining them.

What techniques have proved to be successful for you when hiring millenials?